Stronger. Fitter. More Confident. After 40.
Personalised online fitness coaching for women over 40 who want to build strength, improve their fitness and feel confident in their bodies – without restrictive diets or spending hours in the gym.
Build Strength and Restore Your Confidence
Personalised strength training, nutrition guidance and ongoing support for women over 40 who want to feel stronger, fitter and more confident – through perimenopause, menopause and beyond.
Sustainable Strength Training
Three personalised strength workouts per week crafted to build lean muscle and boost metabolism without restrictive diets.
Personalised Coaching & Support
Weekly 30-minute Zoom coaching sessions with a certified expert to keep you accountable and motivated.
Coaching App and Community
Access your personalised workouts, track your progress and build lasting habits through your coaching app, with ongoing support and a welcoming community of like-minded women.
Empowering Strength Training for Women Over 40
Join our personalised online coaching programme for women over 40. Build strength, improve your fitness and feel more confident, with expert guidance and ongoing support. No long-term contract.
Alice Jordan
Head Coach
I’m Alice Jordan, a Level 3 qualified Personal Trainer and Certified Menopause Coach, specialising in helping women over 40 become stronger, fitter and more confident.
I didn’t start strength training consistently until my late 40s, so I understand what it’s like to make fitness a priority later in life.
Now in my 50s, I’m stronger and fitter than I was in my 20s and 30s. I’ve completed multiple HYROX competitions and been featured in Women’s Health UK.
My approach isn’t about restrictive diets, endless cardio or spending hours in the gym. It’s about building strength, improving fitness and creating sustainable habits that fit around real life.
I want other women to discover that getting older doesn’t mean getting weaker — and it’s never too late to start.
Strength Training, Nutrition & Support Designed for Women over 40.
No extreme diets. No endless cardio. Just personalised coaching to help you build strength, improve your fitness and feel more confident through perimenopause, menopause and beyond.
Personalised Strength Training
Three tailored workouts each week, designed around your goals, experience and lifestyle. Build muscle, get stronger and improve your fitness at your own pace.
Ongoing Support
Stay motivated and accountable with dedicated app access, habit tracking, regular progress reviews and ongoing message support.
Nutrition Guidance
Personalised nutrition advice to support your goals, with a focus on protein, balanced eating and sustainable habits. No restrictive diets or cutting out the foods you love.
Empowering 40+ | Online Fitness Coaching for Women over 40
Personalised strength training, nutrition guidance and ongoing support to help you feel stronger, fitter and more confident. No restrictive diets or long-term contracts.
£125
Empowered 40+
Your complete coaching programme
3 personalised strength workouts per week
Weekly 30-minute 1:1 Zoom coaching
Personalised nutrition guidance
Support through perimenopause and menopause
App access and habit tracking
Ongoing messaging support and accountability
Supportive women’s community
No long-term contract.